Super Lice are treatment-resistant, which means that over-the-counter options are no longer effective in eliminating lice and their eggs. The two most common chemicals used in head lice treatment formulas are permethrin and pyrethrum. Since these insecticide treatments have been around for decades, these pesky parasites have had plenty of time to develop immunity. This immunity comes from genetic mutations over time in lice, as explained in an article published in the Oxford Journal of Medical Entomology:

Overall, the TI [mutation] frequency in U.S. lice was 84.4% from 1999 to 2009, increased to 99.6% from 2007 to 2009, and was 97.1% in Canadian lice in 2008... Thus, the frequencies of TI [mutations] in North American head louse populations were found to be uniformly high, which may be due to the high selection pressure from the intensive and widespread use of the pyrethrins- or pyrethroid-based pediculicides over many years, and is likely a main cause of increased pediculosis and failure of pyrethrins- or permethrin-based products in Canada and the United States. Alternative approaches to treatment of head lice infestations are critically needed.
- The Oxford Journal of Medical Entomology (2014)

It’s important to note that even though adult head lice are quite small - only two to three mm in length - they can still be seen with the naked eye. Head lice survive by feeding on human blood on the scalp. They stick close to their food source and attach their eggs very close to the scalp near the base of the hair shaft. Lice eggs are called nits, and even if one nit is left behind, the cycle of lice infestation can continue.

Even the most popular head lice treatment products on the market that include permethrin and pyrethrum do not kill nits (lice eggs). According to the Centers for Disease Control and Prevention permethrin and pyrethrum only kill lice, not their unhatched eggs. Therefore, not only are these over-the-counter chemical products ineffective against getting rid of nits, but they also have been rendered powerless against Super Lice. Additionally, new research suggests that:

Exposure to pyrethroids [which includes permethrin and pyrethrum], a common class of insecticides used to kill lice, mosquitoes, and other pests, may raise a person's risk of cardiovascular disease and early death. 

- The American Medical Association Journal of Internal Medicine (2019)

At our treatment offices, we have helped thousands of people who, prior to coming to us, used popular over-the-counter head lice treatment products, yet they still had LIVE bugs on their head because the lice were resistant to the products they used. Many of these people had done multiple treatments over a period of weeks (and sometimes months!) but they were still not effective.

As for the prescription-grade head lice treatments that doctors often recommend, these treatments are no more effective than the over-the-counter products either. The main difference between the prescription product and the over-the-counter product is simply the percentage of pesticides used. The prescription lice treatments contain a higher percentage of pesticides. That’s it. There’s no other real difference. It is no secret that these pesticides are toxic, which is why these products are available by prescription only. Since Super Lice have become resistant to pesticides, using more of these pesticides is not making these products any more effective against Super Lice. Unfortunately, doctors aren’t always aware of this pervasive problem, since large pharmaceutical companies spend millions of dollars marketing themselves to doctors to encourage them to write these prescriptions. We see customers at our offices every week who tell us they have spent hundreds of dollars on prescription-grade lice treatments, yet they still can’t get rid of their lice. This is extremely frustrating for them and costly!

So, how does one effectively eliminate Super Lice? It’s impossible to tell whether you and your family are suffering from an infestation of lice or Super Lice. Don’t take the risk of using an over-the-counter product only to discover that it’s useless! Start the process of elimination right. Choose Lice Choice — the best product on the market for lice and Super Lice elimination!

Lice Choice products utilize a proven formula that is enzyme-based, all-natural, pesticide-free, and chemical-free. Lice Choice was formulated by using the lice's own digestive enzymes against them. The naturally occurring digestive enzymes cause the lice to rapidly molt and shed their exoskeleton. This creates an extreme acceleration of their life cycle so that they are eradicated within a few minutes.

A normal life cycle of a louse lasts 30 days and involves three different molting occurrences before death. Lice Choice circumvents their natural processes by treating them with a potent, highly-concentrated formula filled with their own digestive enzymes. This dramatically shortens their life cycle from 30 days to a few minutes, which effectively eliminates lice in no time!

Since Lice Choice’s digestive enzymes are naturally occurring inside lice and Super Lice, it is impossible for them to develop resistance. Therefore, Lice Choice dodges Darwin's theory of evolution by natural selection and is the perfect solution to all your head lice and Super Lice problems!

Since Lice Choice’s formula is completely natural and free from chemicals and pesticides, it is safe to use as both a head lice eliminator and as head lice prevention. When you’re looking for how to get rid of Super Lice fast, Lice Choice has your back.